privacy policy

Privacy Policy

Affirming Therapy and Wellness LLC
Effective Date: 11/14/2025

Affirming Therapy and Wellness LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) and use our services. Please read this policy carefully. If you do not agree with the terms, please discontinue use of the Site.

1. Information We Collect

We may collect the following types of information:

A. Personal Information You Provide

When you submit forms, schedule appointments, contact us, or sign up for newsletters, you may provide information such as:

  • Name

  • Email address

  • Phone number

  • Address

  • Preferences related to services

  • Any other information you voluntarily provide

B. Protected Health Information (PHI)

If you are a client receiving therapy or clinical services, any health-related information is protected under the Health Insurance Portability and Accountability Act (HIPAA).
PHI is not collected through the general website unless you knowingly submit it through a secure form or client portal.

All PHI is handled according to HIPAA regulations and is not stored or transmitted through insecure channels.

C. Automatically Collected Information

When you use our Site, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited and time spent on the Site

  • Cookies and similar tracking technologies

This information is used for analytics and site functionality.

2. How We Use Your Information

We may use the information collected to:

  • Provide, operate, and improve our services

  • Respond to inquiries or requests

  • Schedule appointments

  • Send administrative information or updates

  • Personalize your website experience

  • Monitor usage and analyze traffic trends

  • Comply with legal obligations

PHI is used strictly for treatment, billing, and healthcare operations in compliance with HIPAA.

3. How We Share Your Information

We do not sell your personal information.

We may share information in the following circumstances:

A. Service Providers

We may share information with third-party vendors who help run the Site or our business (e.g., scheduling platforms, analytics tools, secure email providers). These vendors only receive information necessary to perform their functions and are required to protect it.

B. Legal Obligations

We may disclose information if required by law, legal proceedings, or to protect rights, safety, or property.

C. PHI Disclosures

Protected Health Information is disclosed only:

  • With your explicit consent

  • As permitted under HIPAA for treatment, payment, or healthcare operations

  • As required by law

4. Cookies and Tracking Technologies

Our Site may use cookies, pixels, or similar technologies to:

  • Improve site functionality

  • Analyze performance

  • Personalize content

You can choose to disable cookies in your browser settings, though some site features may not function properly.

5. Third-Party Links

The Site may contain links to external websites. We are not responsible for the privacy practices, security, or content of third-party websites.

6. Data Security

We implement administrative, technical, and physical safeguards to protect your information.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

PHI is stored and transmitted only through HIPAA-compliant platforms.

7. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly.

8. Your Choices and Rights

Depending on your location, you may have rights related to your personal information, including:

  • Access, correction, or deletion of personal data

  • Opting out of marketing communications

  • Restricting certain data uses

Clients receiving therapy services also have additional HIPAA rights, including the right to access and amend PHI and receive an accounting of disclosures.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date. Continued use of the Site means you accept the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Affirming Therapy and Wellness LLC
brylee@affirmingtherapyandwellness.com